Future Fair Online: Lucia Hierro

Future Fair officially launched in 2020, an unprecedented year eclipsed by the Covid-19 pandemic. With the postponement of the physical art fair to 2021, Future Fair Online was organized and commenced its debut edition on May 6 as part of a six week initiative, featuring a virtual kick-off event and sales for its 41 international galleries and project spaces. The program uplifted the voices of dealers and artists through online live events, artist interviews, kick-backs with DJ sets and editorial newsletters. All of which proved that meaningful, digital experiences can be made for art and the sales that support it.